Kick 'Em in the Grill

The biggest boss, rapper Rick Ross gets the Gas Face

Gas Face Friday
(The Passover Good Friday Edition)

What up fam and friends

My weeks are filled with deal making and brand building so my posts have become few and far between. I recently became a Media Strategist for a media cluster in Florida, and for the first time I have become a corporate guy. I have never worked for a company before and I don’t count my year at Def Jam, ‘cuz that was more school than work. I am doing what I love. Companies big and small come to me and I help create the messages that define them. In marketing there is a saying: success in a message comes from how many times you say it and what you say. If the message is wrong, then it does not matter what you are selling, ‘cuz no one is buying. Which leads me to my Gas Face Victim for this week.

By popular demand:
The biggest boss, rapper Rick Ross gets the Gas Face.

Rick Ross (source: Facebook)

Rick Ross (source: Facebook)

Just so we are clear, if you are a rap fan, this is not the first time a rap lyric has come under fire for being disrespectful. Rappers like Eminem, the early Beastie Boys (not the enlightened ones), the Geto Boys, UGK, shoot damn near every southern rapper has said something that is disrespectful to women. So why is this one getting so much disgust? I think I have some ideas:

  1. The Messenger was Ricky Rozay.
    If this was another Em lyric I do not think anyone would bat an eye. We expect Slim Shady to say some shady things. Rick, for the most part, has been respectful in the eyes of hip hop as more of a big teddy bear who loves his money, women, cars and weed. He gets a pass for being a corrections officer, he gets a pass for being a drug dealer, but he stepped over the lyrical line when he wove his tale of Molly Follies and getting his jollies off the drugged and unwilling female victim. We want the Barry White of rap back and we want him in pocket saying that his women are looking fresh like a bag of money
  2. He is too close to the truth.
    If I told a rhyme tale about a far-fetched plot to rape and victimize someone in a song, you would be offended—and rightfully so—but you would not think of it as a potential future plan. That is what is so great about telling a story in rhyme form. The right beat, the right words, the right mood can turn you into something you’re not—if only for three minutes. This caper of dropping a Molly in a drink is something that woman have to be careful of in every club that they get dressed up for. Dudes are really scary (I am learning this more and more as a father of two daughters). If this was not going on before, now it is a relatively possible attempt. Watch your back ladies, or as my wife and I have told our girls since they were old enough to go out to a party, “never leave your drink unattended.”

The song in question:

Thanks for all the feedback people and to all my friends who are not MOT, have a wonderful Easter with your family.

Love is love
Serch

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